How to Write a Job Post?

A job post is an advertisement for a new position in your company. It’s the first thing you should do when creating your career page. The importance of a job post cannot be understated because it’s what will bring you the applicants you need. So, take some time and write a well-written job post that stands out from the rest.

What Goes Into A Job Posting?

It’s difficult to find the perfect word in this list but we’ve done our best:

1. Job Title

This one gives you the broad scope of your job. Your company may be very specific with what it does but usually, you need to write about something more general (e.g. coffee barista or Chief Financial Officer). Just make sure that people who search for jobs in your industry will find them useful and relevant enough.

2. Job Objective

Here is where you’ll actually tease out why someone should work at your business. What will it take to convince someone that they want this job? The objective should be carefully crafted.

3. Job Profile

Where does the person for this job fit in your company’s corporate hierarchy? This is where you’ll go into detail about how much responsibility and skill he or she has to have to succeed in his or her new role. Don’t be overbearing though, give only enough information so people understand what exactly they would be doing. When you need additional hints on Job Profile, look at here.

4. Career Prospects

One of the most crucial parts of a job posting is when you talk about career opportunities for this position. People rarely apply if they know there isn’t any potential to move up from their current company later on down the road, but what people want when they look at jobs is exactly that: advancement opportunities. Make sure these are mentioned in your resume and highlighted throughout every section of your job post. After all, a good employer finds valuable employees, not valuable servants.

5. Career Development Plan

This one is perhaps the most complex aspect of your job posting but also very important. John Blank from Startup Institute has created an amazing 15-point formula that can be used to describe what you should pay attention to when developing your plan for career development: Link This means look at your accomplishments and skills as reflected in your resume, surface them throughout every section of your job posting, and weave them together with other things to develop a bigger picture.


A job post is an essential part of your job search process. You need to write a great one to stand out from the crowd and get noticed by recruiters. It’s easy to forget all the things you need to include in a good job post, but we’ve got you covered with this guide! There are plenty of tips and tricks for writing a good job post, so take some time today to read through them. If you have any questions or feedback about this blog post, please leave us a comment below!